Facebook usage is an even split between Democrats and Republicansħ2% of Democrats and 68% of Republicans use Facebook, and Democrats are more likely to use other social media platforms, including Instagram (40%), Twitter (32%), and WhatsApp (30%).įor marketing purposes, this means that the liberal demographic might be more tech-savvy and can be reached on more places online compared to their more conservative counterparts. Check out 39 Facebook Stats That Matter to Marketers in 2022. Need more Facebook marketing tips in your life? We’ve got you covered.
Active users on facebook driver#
Repeat visits equal more chance of seeing an ad campaign, a significant driver in Facebook’s growing revenue.
49% of Americans say that they visit the social media platform several times a day Source: Hootsuite Digital Trends Report 70% of US adults use FacebookĪccording to research by Pew, no other major platform comes anywhere close to this volume of usage, except YouTube, which is used by 80% of Americans. Speaking of male and female demographics, it’s worth mentioning that more than half of Facebook’s ad audience are male, with women making up the remaining 43.4% of Facebook’s advertising demographic. This demographic is most likely to have been early adopters of Facebook in a post-Myspace world and continued to use and favor the platform as they grew up.įacebook is least popular with women aged 16-24, with only 7.3% of women surveyed listing the social media platform as their favorite. Older millennials can’t get enough of Facebook. Facebook is the most popular social media network for men and women aged 35-44 In our research, we also found that Facebook users are least likely to also use TikTok and Snapchat, two platforms that generally attract a younger audience.
Still known as Facebook in 2011, the company has grown wildly since the days of poking people on your friends’ list. Meta’s revenue has increased by 3086% since 2011 In 2021, $2.2 billion of Meta’s 2021 revenue came from this area of the company. Not content with only having some of the biggest apps in the world under their belt, Meta is also investing heavily in Reality Labs, a business owned by Meta that produces augmented reality and virtual reality hardware and software. Not bad for a company started in a Harvard dorm bedroom! $115.6 billion of this revenue came from Meta’s Family of Apps. 19 Facebook user demographics you need to know in 2022 Meta’s total revenue is $117.9 billion
Active users on facebook how to#
Download the complete Digital 2022 report-which includes online behavior data from 220 countries-to learn where to focus your social marketing efforts and how to better target your audience.
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